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ESG Brand of the Entire Hyosung Group, RE:GEN: Reply to Every Generation's Future

Hyosung Heavy Industries is also promoting its RE:GEN NEW ENERGY centered on the RE:GEN brand.

Background of Introduction of Group ESG Brand "RE:GEN"

Hyosung Group does its best not only to practice ESG throughout the group's management but also to establish "ESG" values at the center of innovation at each business company of the group. After years of building our substantiality based on technology and business, we declared our ESG brand, "RE:GEN: Credo to Every Generation" in 2023 to promote engagement and dispersion of ESG among the Group's employees, partners, and customers.

At Hyosung, we believe that if ESG is merely good intentions or extra commercial operations, it will fail to achieve the more sustainable and safe world and society that all generations dream of. Therefore, it should be a sincere effort based on the business and technological reality of Hyosung so that ESG can be placed at the core of the business and that it can be spread as the value of all people who sympathize with Hyosung, not just the value of Hyosung members. In addition, we believe that Hyosung's technological DNA, which has been inherited since the time of its founding, can contribute to making the desires of all generations come true.

Already equipped with a lot of ESG assets in-house, Hyosung avoids common errors that can lead to fragmented corporate image improvement, systematizes our assets, and cultivates external sympathy, all while striving to build an industrial ecosystem that is built on a virtuous cycle that puts ESG at the core.

Birth of RE:GEN

In the present day, many businesses are aware of the importance of ESG and accordingly practice its implementation. However, the process of converting such desires to the core of a business is quite challenging. Anyone can make simple efforts, declarations, and formal acts that are almost close to “greenwashing,” but putting ESG at the heart of the business requires more sophisticated technology and complex decision-making, such as more expensive or tricky processes, and additional design. ESG emanates from the awareness that “better deeds,” “better value incorporation,” and “acquisition of a more praised reputation” are not enough to prepare for the future our age and the coming generations will face, which is why Hyosung intends to put ESG at the heart of its business.

Therefore, Hyosung defines ESG as technology, efforts, and the dissemination of synergy focused on their “purposes.” Our ESG aims to organically merge technologies and efforts. Many businesses abroad highlight “corporate brand purpose” as the most essential factor in developing social relations, as “sincerity based on substantiality” is more important than “declaration” per se.

Hyosung also hopes to promote Hyosung's ESG as a “reply to every generation” and to bring all internal and external stakeholders’ beliefs and motivations together centering around better values.

RE:GEN Brand Identity

“RE:GEN” stands for “Reply to Every Generation's Future.” It conveys our ambition to create ESG technologies and solutions for a safer and more prosperous world that both the present and future generations may enjoy. Declared in 2023, RE:GEN reflects the ESG values that Hyosung pursues both internally and externally. RE:GEN is also Hyosung's commitment to making the world a better place by incorporating the core values for practicing ESG.

Hyosung’s ESG Brand Overview

Hyosung’s ESG Brand Overview
Brand Mission Ceaseless innovation and efforts to adapt to every generation’s (sustainable) future based on Hyosung's technological DNA
Brand Vision A company suggesting innovation and solutions for a better future for every generation
Brand Essence Reply to Every Generation's Future
Core Identity Team Up
(Circular economy and concern for the socially disadvantaged)		 Act Together
(Carbon neutrality)		 Best Efforts
(Hydrogen and renewable energy)		 Design Smart
(Carbon emissions reduction and concern for the socially disadvantaged)
Brand Name RE:GEN
Brand Slogan Reply to Every Generation's Future
RE:GEN Logo

Visualization of RE:GEN aims to help anyone to understand the sincerity of Hyosung and our partners and to become the ESG company that more consumers can trust and participate in.

RE:GEN BI does not just appeal to a specific trend or limited targets. The design was focused on the symbol for “actions with good intentions” that everyone can take part in by clearly delivering the value of a circular ecosystem through approachable design and technology that cover every generation.

RE:GEN BI will enhance the will of everyone to participate and sympathize with ESG actions for a better generation.

Top 5 Themes of RE:GEN

Five values are reflected in the ESG brand themes of Hyosung Group, and the five pillars are the themes of RE:GEN.

  1. RE:GEN
    • RE:GEN RECYCLE

      Plastic threatens not only animals on land but also the marine ecosystem. Hyosung and affiliates are striving to achieve zero waste by building a circular economy that recycles plastic waste disposed of on land and sea.

    • RE:GEN UPCYCLE

      Another pillar that makes up Hyosung's circular economy and adds new functions and values to recycling plastic waste; upcycling is our effort to meet the industrial demand of various sectors. General recycling will limit the demand inevitably, but adding new functions can extend the new life cycle of plastics.

    • RE:GEN ZERO

      All affiliates of Hyosung minimize carbon emissions generated from the production process and manufactured products and inhibit carbon that can generate in the business activities as much as possible. Ultimately, all affiliates adopt the technology agenda aiming for net zero.

    • RE:GEN NEW ENERGY

      Civilization will cease to exist if there is no energy source for the economic activities of humanity. Therefore, Hyosung endeavors to develop a value chain encompassing materials, parts, operational techniques, and the overall distribution system in order to boost the utilization and efficiency of hydrogen and renewable energy over fossil fuels.

    • RE:GEN SAVE

      Resources we use should not be wasted. All affiliates of Hyosung strive to practice this based on the philosophy of minimizing energy and resource consumption, as well as harmful factors, in all production and operation cycles.

Directivity of RE:GEN Brand Development

Based on this ESG brand, Hyosung makes every effort to build substantiality in its businesses, as well as to develop and implement strategies to share each affiliate's ESG efforts and will with external partners. To develop as a practical ESG brand, we will strengthen our marketing and communication efforts so that more customers and end users can have access to ESG-compliant products. In 2022, Hyosung Group's key affiliates declared the company-specific ESG brand vision and essence as the goal, by adding their own business characteristics based on the Group’s ESG brand, RE:GEN, in compliance with this RE:GEN goal.

ESG Vision and Brand Essence of Major Affiliates of Hyosung

Major affiliates
Hyosung TNC
Hyosung Advanced Materials
Hyosung Chemical
Hyosung Heavy Industries
Hyosung TNS
ESG Brand Vision
The Innovator of Material Technology for Every Generation
The Innovator of New Safety and New Comfort
Chemicals that Develop Possibilities in Every Generation’s Future and Remove Threats
Tomorrow’s
Energy Builder
Eco-friendly Processes in Human Experiences for Every Generation
ESG Brand Essence
Response of Eco-friendly Lifestyle Facilitator for All Generations
New Safety, New Comfort
The Next Chemistry for Every Generation
The Right Energy for Human
Reply and Experience for Every Generation's Future

RE:GEN ALLIANCE

RE:GEN ALLIANCE is not just a brand of Hyosung, but it is a program that is planned and implemented with many competent external participants to expand the scope of ESG participation, contributing not only to social diffusion of ESG and substantial improvement in ESG performance but also to the business performance of participating companies.
The purpose of RE:GEN ALLIANCE is to support the growth and coexistence of member companies as RE:GEN being a guaranteed brand so that ESG can be the basis for future consumption life by introducing more categories of products and solutions of each company that reflect its growth, future, and ESG values as options for end users.
Specifically, Hyosung invests and strives as a practical umbrella for the early settlement of ALLIANCE and expansion of the consumer base by enhancing the reliability, sincerity, and envy of RE:GEN, and RE:GEN ALLIANCE participants play the role in expanding more and wider practical entities and spreading social participation in values leading to mutual coperation and ESG substantial provision.

Spread of ESG and Notion of mutual growth Through RE:GEN ALLIANCE

  • Developing the RE:GEN brand and product to become a well-established brand

    Support via the Umbrella Campaign

  • The products of participating companies in the ALLIANCE will have their own sectors but rearranged to have consistent targets

    An aligned direction for co-branding

  • Holding marketing events to raise customer awareness of ESG products

    Expansion in terms of points of contact and scale

As of 2023, we have signed ALLIANCE contracts with around 15 small and medium-sized enterprises that produce excellent eco-friendly products, such as Harlie K and 119Reo. We plan to recruit more members for the ALLIANCE. The RE:GEN ALLIANCE will work to spread more ESG values based on the value of “accompanying every generation,” and the goal is to expand the ESG ecosystem to all social levels.

RE:GEN GUARDIAN Hyosung’s ESG Biodiversity Activities

Hyosung is fully aware of the importance of sustaining the Earth's ecosystem more than any other companies do. We have been carrying out increasingly targeted and intensive biodiversity and ecosystem restoration and preservation programs, such as “sea forests,” since 2022. It starts with the realization that as human activities increase, biodiversity in any form might be jeopardized, posing a threat to the entire human race.

RE:GEN GUARDIAN Activities and Expansion Plans

  • Activities to protect ecosystems

    Company-wide and key affiliate ecosystem preservation activities, including biodiversity conservation

    Company-wide
    "Online training on climate change and biodiversity"
    "One-company-one-river clean-up"
    Hyosung Advanced Materials
    "Pogostemon restoration in Jeonju"
    "Beach(Yongyu Beach, Incheon) clean-up"
    Hyosung Advanced Materials + Hyosung Chemical
    "Plogging alongside the Hangang River near Mapo-gu"
    Hyosung Chemical
    "Behavioral enrichment of animals"

  • More specific and in-depth biodiversity protection activities including sea forests

    Deployed full-scale biodiversity and ecosystem restoration and conservation projects starting with the Sea Forest Management Project in 2022

    Hyosung + Hyosung TNC + Hyosung Heavy Industries
    Sea Forest Management Project: Habitat conservation for threatened and endangered marine species Nov. 2022
    Company-wide
    Sea Forest Restoration Project: Threatened & endangered marine species restoration project 2023
    Hyosung Heavy Industries
    Wetlands Conservation Activities: Purification of wetlands and creation of rest areas 2023

These activities go beyond a mere biodiversity program; they are discussed and stated in the Group's philosophy of "restoring and protecting the rights of all species and the ecosystem." This is also why RE:GEN GUARDIAN has become such an important axis of RE:GEN activities.

Hyosung defines RE:GEN GUARDIAN as the value of "accompaniment for all species"and plans to make every effort to restore even a trivial part of the global environment, including the sea, land, and rivers, as well as air quality, to a better condition for the benefit of all people throughout generations.
RE:GEN is more than just a name representing Hyosung's ESG but a pledge and action to guarantee that all present and future generations may enjoy their lives on a more sustainable environmental basis.