Brand Identity
- Brand
- Brand Strategy
- Brand Identity
Establishment Direction of Brand Identity
Hyosung Heavy Industries’ identity is founded under the standpoints in the establishment of the brand identity and corresponding keywords.
Standpoints in establishing Hyosung Heavy Industries’ identity
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Reinforce the strengths of
Hyosung Heavy Industries- Professional Technology
- Reinforce the competitiveness of unrivaled professional technology based on R&D by listening to the voices of the customer
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Competitiveness accordingly
to the business trend- Total & Energy
- Reinforce the competitiveness of not only existing products but also eco-friendly and new businesses in line with the changing times
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Differentiated approaches
in competitions- Customizing Quality
- Customizing capabilities and quality that meet the customer’s needs
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Transition from product
perspective to brand perspective- Problem Solving Solutions
- Act as a comprehensive problem solver instead of simply a product provider desired by clients
Core keywords of Hyosung Heavy Industries’ identity
- Reflected into the establishment of our identity
Brand Identity
Hyosung Heavy Industries' brand identity promises essential energy by people, for people by strengthening people and technology—the essence of business—into corporate competencies.
The Right Energy for Human
The core of Hyosung Heavy Industries’ business is people handling energy,
essential to humanity, for people based on the our innovative technology.
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Subject of technology development
By HumanEmployees of Hyosung Heavy Industries
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Purpose of technology development
For HumanConvenience for human life
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Innovative Technology
A company solving business problems of customers through professional technologies in all sectors of energy business for people and quality personalized to customers. A company leading the successful entry into the global market and ultimately providing trust to every employee and customers.
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Core Identity
Dedicated / Flexible / Trustworthy / Visionary
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Brand Slogan
Total Energy Solution Leader for Tomorrow