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Hyosung RE:GEN Alliance, an Eco-Friendly Alliance for Every Generation
2023.05.30
We are living in a planet of plastic. According to a paper published on Science, more than 8 million tons of plastic waste is being dumped into the ocean every year and approximately 1.3 billion tons of plastic waste will be disposed of on Earth. What should we do in a crisis like this? Should we stop using or producing plastic altogether? This sounds great if only it could be done, but it is practically impossible. Hyosung has been searching for realistic solutions and has ended up focusing on the fact that the Earth is a place where everyone lives together. Since we all live in the same place, we all have to work together to protect the environment. This is how RE:GEN ALLIANCE was born.
It's a Relay Race for a Sustainable Environment - Until the Day Eco-friendly Technology Reaches Our Customers
Have you taken part in any environmental activities recently? Even if the answer is no, I’m sure we have all made efforts to protect the environment one way or another. It's because we are already contributing to the effort to protect the environment thanks to the environmental protection system that regulates the use of disposable plastic cups, plastic bags at large supermarkets, and the like. Nowadays there are many eco-conscious consumers who use tumblers and eco bags, and some go as far as to use only products made by ESG companies. As such, many people recognize the seriousness of environmental pollution and are making their own efforts to improve the situation.
Hyosung Group has also been conducting R&D with the aim of developing ESG technology in an effort to create a sustainable future for every generation. This is how Hyosung gave birth to the ESG brand, RE:GEN (Reply to Every Generation’s Future), in order to practice ESG management. Hyosung’s social responsibilities, business innovations, and the direction of its innovations and R&D are aimed at ESG management. ESG is the most important element in Hyosung’s drive toward the future and its efforts to become the driving force with its expansion to important business directions and the axis of growth. All the subsidiaries, major products, services, and solutions of Hyosung Group reflect the core values of RE:GEN in their path to growth. They make efforts to realize ESG innovation and promotion in every aspect of their business, including the production process, when carrying out R&D and new business activities.
However, Hyosung cannot achieve social goal of ESG and bring about a sustainable future alone. This is why Hyosung seeks to form alliances with its partners in its extensive value chain to jointly pursue ESG for mutual growth through RE:GEN ALLIANCE. Hyosung is not a company that acts or succeeds alone. Hyosung is striving to achieve the common goal of protecting the Earth for future generations by cooperating with various other businesses through RE:GEN ALLIANCE and forming a single community. Hyosung’s RE:GEN ALLIANCE is an assurance brand that promotes the growth and coexistence of its member companies.
Core Value of the RE:GEN ALLIANCE
Global problems cannot be tackled alone. So Hyosung has sought out allies who share the same ideal, with the RE:GEN ALLIANCE Project. The purpose of the project is to help and lead each other toward the common and ultimate value in order to realize an even greater value. Together, we wish to think about the environmental problems facing humanity so that we can pave a new road and make greater headway toward a better future.
“Replying to Every Generation's Future” is the core value of the brand RE:GEN. Hyosung Group and the member companies of RE:GEN ALLIANCE will work together to solve the global problems confronted by today’s generation and realize the common value of creating a sustainable future for the next generation. Furthermore, we will reflect deeply on the wellbeing of future generations so that they can prosper. The Hyosung Group and RE:GEN ALLIANCE brands will be companions who are dedicated to preparing a “sustainable, prosperous future for every generation”.
The Core Value of RE:GEN ALLIANCE and Hyosung’s Approach to Achieving One Goal at a Time
RE:GEN is no longer just Hyosung Group’s ESG brand. The RE:GEN ALLIANCE Project is Hyosung Group’s assurance brand for allying itself with its partners and supporting their growth and coexistence with the goal of achieving actual performance improvements of ESG. RE:GEN ALLIANCE has four core values: cooperating for a better future; taking responsibility for every generation; sharing resources in a spirit of good will; and pursuing concrete performance. Hyosung Group has established a value system for the ESG brand RE:GEN based on the business entities of its subsidiaries including Hyosung TNC, Hyosung Advanced Materials, Hyosung Heavy Industries, and Hyosung Chemical with the aim of realizing the core values of RE:GEN, namely, reliability and integrity.
Hyosung is getting ready to accompany other good brands for a better future and a better environment. HARLIE K, an eco-friendly recycle, upcycle bag brand, is the first brand partner with RE:GEN ALLIANCE.
MARE BAG has been introduced through Wadiz Funding: the first product to be released in collaboration with HARLIE K. HARLIE K is well known for its integrity and its dedicated efforts to make the Earth a safer and more sustainable place in the future. It was a small step towards ensuring environmental and biological diversity under the slogan, “My style will save the ocean!” Some of the Mare Bags released include the OCEAN BLACK, which is made of regen ocean nylon, Hyosung TNC’s eco-friendly material originating from recycled waste fishing nets, as well as the MARINA BLUE, which is made of waste PET bottles also recycled by Hyosung TNC. Both bags attracted a great deal of interest on Wadiz Funding, and the project was a success.
In addition to HARLIE K, Hyosung Group has also allied with LUCALAB to create a new brand and MD products with TANSOME®, an eco-friendly carbon fiber product. As such, Hyosung Group is endeavoring to find new partners who are willing to join RE:GEN.
RE:GEN ALLIANCE is not an alliance for profit, new revenue, advertisement, and promotion. Rather, securing an alliance with Hyosung effectively means sharing resources in a spirit of good will and promoting the growth of smaller-scale sustainable businesses.
Hyosung supports and collaborates with various organizations in order to realize the core values of RE:GEN based on integrity. As RE:GEN ALLIANCE is a new movement joined by companies that share the idea of good will toward the environment and future generations, it will not go unnoticed.
RE:GEN ALLIANCE, an Alliance for a Better Future!
Hyosung is ready to accompany many others on the path toward a better future through RE:GEN ALLIANCE. This alliance is not only for today’s generation, but also for future generations. Some versions of the future cannot be shaped by individuals working alone, but they can be made reality if we all work together. We at Hyosung believe that as one single company, we cannot realize a better future for the Earth, but we can if we think and act together with many others in building a safer and more sustainable world. This is why Hyosung is taking the first step on this journey that unites us all.
RE:GEN ALLIANCE, a Companion for Every Generation's Future!