Do you recall the Some Sevit ESG Color Festival? It was an eco-friendly campaign that aimed to transform the Some Sevit and Han River Park area into a vibrant display that harmonized with the natural environment amidst the gray buildings of Seoul. The festival embraced the theme of "Make Your Color" and hosted various eco-friendly programs on Some Sevit, featuring seven colors: blue, green, white, orange, yellow, purple, and pink. How about the "Hyosung TANSOME X Make Your Color Music Concert”? It was a joyful event where we all sang Hyosung's ESG brand song, "Make Your Color," using a guitar and drumstick made of carbon fiber using Hyosung's technology. Hyosung has an eco-friendly brand called RE:GEN (Reply to Every Generation's Future), and is preparing various campaigns to make the city more eco-friendly in collaboration with citizens, aligning with the slogan "Make Your Color." Alongside these efforts, Hyosung is actively involved in eco-friendly activities, striving to create a better future for every generation.

Sevit ESG Color Festival

The Sevit ESG Color Festival occurred on Some Sevit, marking the beginning of an eco-friendly campaign centered around the idea of joining forces to discover our eco-friendly color. The festival embraced the theme of seven colors - blue, green, white, orange, yellow, purple, and pink. It offered a range of eco-friendly activities, including wearing clothes made from eco-friendly fiber regen, experiencing collaborations with eco-friendly brands like Top Ten, Samdasu, Donggubat, CUECLYP, Buzz the Puzz, and Rewind, jogging while picking up trash in Seoul T-shirts made of regen, and practicing yoga. The festival ended with the Sevit Music Concert on the island's stage, featuring the premiere of Hyosung's eco-friendly theme song, "Make your Color," performed and produced by the Korean singer “No Brain”. Through the ESG Color Festival, Hyosung aimed to convey authentic concerns for the environment to the public, while simultaneously showcasing its technological advancements and dedication to environmental sustainability. Hyosung is committed to rejuvenating the Earth by adorning the city with eco-friendly colors, much like the Sevit ESG Color Festival did. It pledges to persist in unwavering efforts for a sustainable planet and future generations, ensuring that our daily lives are enriched with eco-friendly products.

Hyosung TANSOME X ‘Make Your Color’ Music Concert

Hyosung hosted the TANSOME X Make Your Color music concert to promote ESG principles and showcase the boundless possibilities of carbon fiber, a lightweight yet robust new material. The concert featured renowned punk rock bands, ‘No Brain’ and ‘Lazybone’, who performed Hyosung's ESG theme song, "Make Your Color." This song encapsulates the importance of reflecting on the well-being of our planet and future generations. Notably, the Make Your Color event held a special significance. Apart from No Brain and Lazybone, who composed and performed the ESG theme song using carbon fiber instruments, the concert also included DJ R2 and DJ ARI as exceptional performers. Additionally, the concert introduced a pioneering concept of ticket-type NFT, which combined ticket functionality with on-site authentication for entry. This innovative approach enhanced the concert's uniqueness, as each ticket-type NFT also included a Make Your Color branded album kit alongside the concert admission.

Another campaign with Hyosung, Art Contest

Hyosung strives to introduce and share its ESG activities with the public through various campaigns. We continuously prepare for new initiatives, aiming to make their environmental movement more familiar and accessible to many people. Recently, Hyosung organized a special art contest and set up a pop-up store to create a connection between individuals and advanced materials, which are often complex to understand. These efforts provide an opportunity for more people to experience Hyosung's products and witness our sincere commitment to eco-friendliness.

The art contest, featuring members of the Pixpills visual arts community, invited artists to collaborate on works inspired by Hyosung's advanced materials. The selected artworks were displayed in a dedicated pop-up store. Over 60 artists from Pixpills participated in the eco-friendly art contest, and the jury selected unique and imaginative works that visually represented Hyosung Advanced Materials' future-oriented technologies and eco-friendly products. The winning works (40 in total) and outstanding works (16 in total) were exhibited at the eco-friendly pop-up store in Seongsu-dong, which Hyosung prepared. These selected artworks not only adorned the pop-up store but also served as label designs for advanced material beer merchandise and were featured in social media content to promote the store.

Eco-friendly Pop-up Store of Hyosung Advanced Materials

Hyosung held an eco-friendly pop-up store in Seongsu-dong in Seoul, the trendiest location in connection with the eco-friendly art contest to express eco-friendly themes of advanced materials in an ingenious and novel visual design. Hosted at the MUSINSA Terrace, the eco-friendly pop-up store aimed to familiarize the public with Hyosung's special technologies by showcasing artworks from the art competition. The exhibition displayed the winning pieces, as well as collaborations with the trendy fashion brand, the clothing label KANGHYUK. In addition, eco-friendly bags made with Hyosung Advanced Materials' airbag fabric were also introduced, under the brand RE:GEN. The DJ booth created a dynamic environment by playing various genres of music that catered to customers of all ages, in addition to live DJ performances. There were also various events held for visitors to the pop-up store, such as an event where customers could take home their favorite poster made from the entries of the art competition. It also has a brand cafe with Hyosung's logo on it, making it a more special eco-friendly pop-up store. Hyosung is always thinking about approaching the public in a friendly way as such pop-up store, and is challenging various fields by collaborating with various artists. It is preparing for a pop-up store where customers can experience and enjoy the brand in person, creating an opportunity to familiarize and introduce Hyosung Advanced Materials' unique technology in a friendly and approachable way.

NFT Town Meet-up Party!

The NFT Town meetup party was held. It was organized to celebrate the launch of NFT Town, Hyosung's NFT portal service. The purpose of the service is to make NFTs more accessible by simplifying complex concepts, terms, and processes, and to provide an offline experience. The meetup event took place in June and aimed to introduce the services of NFT Town, a comprehensive NFT specialized platform, and allow participants to meet, experience, share, and enjoy NFTs. It also provided an opportunity to interact with Towners who are NFT Town members and served as the first offline event to increase interest in NFTs.

Communicating with the public through Hyosung's RE:GEN branding

Since 2004, when the term "ESG" was first coined and formally recognized by the international community, including the United Nations, Hyosung has been at the forefront of sustainable practices. Even before the concept of sustainable development and ESG management gained widespread acceptance, Hyosung took the initiative to develop polyester yarn from recycled plastic bottles, becoming the first company in Korea to do so in 2008. Hyosung Group has long been committed to environmental stewardship, corporate social responsibility, and win-win management. Rather than treating ESG management as a separate activity from its core business, the company views it as a driving force for innovation and a means to differentiate itself in the market. ESG management has been integrated throughout the group, with a specific goal to "‘Reply to Every Generation" through its ESG brand, RE:GEN, which emphasizes practical ESG management and social performance. RE:GEN, initially launched as an eco-friendly textile brand, has evolved to become Hyosung's identity as a premium global brand. It represents the company's comprehensive management approach that constantly innovates and strives to meet the sustainability needs of all generations, present and future.

At Hyosung, RE:GEN represents a collective effort across the group to combine environmental, social, and governance improvements with practical technologies, creating a virtuous cycle for both society and the company. Each Hyosung affiliate has its own unique theme within the RE:GEN framework: RE:GEN NEW ENERGY (Hyosung Heavy Industries), RE:GEN SMART IT (Hyosung TNS), RE:GEN ECO LIFESTYLE (Hyosung TNC), RE:GEN FUTURE MATERIALS (Hyosung Advanced Materials), and RE:GEN NEXT CHEMISTRY (Hyosung Chemical). By applying these themes, RE:GEN strives for substantial ESG management with core values centered around RECYCLE, UPCYCLE, ZERO & NEW ENERGY, and SAVE, aiming to achieve authentic and impactful ESG practices.

Collaboration through Hyosung RE:GEN Alliance

Hyosung is committed to implementing tangible and genuine ESG management across its various affiliate companies. As part of this commitment, Hyosung Group operates the ESG brand RE:GEN and is dedicated to fostering a sustainable future and building a transparent and ethical society through the practice of ESG management. Recognizing the limitations of creating social impact alone, Hyosung has established the RE:GEN Alliance—an invaluable partnership and meaningful collaboration aimed at sharing ESG management practices, driving awareness and initiating positive change throughout society. The RE:GEN Alliance, in collaboration with Hyosung Group, is committed to generating social impact through ESG management, guided by core values that include cooperation for a better future, responsibility towards all generations, resource sharing for the greater good, and a drive to achieve tangible results through concrete ESG practices. Hyosung works closely with alliance partners including HARLIE K, 119Reo, Luca Lab, Axoo, LAR, Montsenu, OWNU, Continew, EGS, Understand Avenue, and Trashbusters. Hyosung remains dedicated to addressing the diverse environmental and social challenges we face and believes in meaningful collaboration with its alliance partners to create a brighter tomorrow and a better future that cannot be achieved alone.

Through the previous Some Sevit ESG Color Festival and the Hyosung TANSOME X Make Your Color music concert, Hyosung took the opportunity to introduce its materials, showcase their diverse applications and boundless possibilities, and raise awareness of Hyosung's ESG activities, including the circular economy initiatives pursued by RE:GEN, Hyosung's ESG brand. The Hyosung Advanced Materials Art Competition and Pop-Up Store this year follow the same path, presenting Hyosung's commitment to the environment and the core ESG values we uphold. We aim to ensure that Hyosung's technological expertise, acknowledged in B2B settings, is accessible to the general public. Hyosung seeks various means to engage with the public and inform them about our endeavors and the development of technologies the company undertakes for the planet. It eagerly anticipates various opportunities to connect with the public, allowing them to understand how Hyosung's eco-friendly materials are utilized and incorporated to safeguard the Earth.